CONTENT | ENGAGEMENT | RESULTS

By spending enough time to understand all of Tusayan’s needs we were able to provide video ad collateral (primary objective) along with additional content for social media and long-form content for trade-shows and the like

Our team was tasked with creating engaging visual content to spur more activation and showcase the Maricopa County Fair’s extended run (from one weekend to two starting in 2024).

Our team crafted a video concept in the voice of a mom, detailing an amazing trip to Bisbee. This concept allowed us to not waste any time establishing a storyline as something that could be seen on social media in a voice that is informative and inviting

MCI Team spent time auditing Washington County Fair’s and their primary competitor websites, social media channels and digital strategies to identify brand opportunities, marketing sweet spots and competitor weaknesses.

Video piece was completed in time for the exposition, including the new hardware to convey’s CSI’s capabilities and unique strengths to an engaged and responsive audience.

Focused on client’s longevity in the marketplace, fresh ingredients and hand-tossed pizzas. Utilized testimonial structure to convey authenticity.

CTR averaged 2.56, up from .76 prior. Evergreen content provided for ongoing branding efforts. Def Leppard campaign delivered 3.6 million impressions, meeting the 4+ frequency mark.

Each year brings new challenges. We started by focusing on crafting a robust social media ecosystem and database. The results of which have borne fruit in the way of making our paid campaigns more efficient and effective