Objective: Revitalize Washington County Fair’s Marketing – integrate paid digital, social and search.

Challenge: Refresh Washington Country Fair’s messaging and imaging to generate greater attendance

Solution: MCI Team spent time auditing WCF’s and their primary competitor websites, social media channels and digital strategies to identify brand opportunities, marketing sweet spots and competitor weaknesses. We developed a cost effective yet very powerful digital marketing package that targeted potential attendees – focusing on brand strengths and points of differentiation from the competitors. Team crafted visual and video assets to align with a timed plan for maximum engagement.

Results: Washington County Fair’s attendance was up 18% (record growth) YOY. SEM campaigns returned record engagement results and resulted in Washington County Fair having the bulk of search traffic for their target audience.