Critical Systems Inc.

Objective: Craft video branding piece for China Expo

Challenge: Create a branding video that conveys the complexities of CSI’s core business in an easy to understand video piece. Utilize a new piece of equipment that was not crafted to completion yet.

Solution: Video team traveled to their primary facility in Boise, ID for a day and a half shoot. Content captured to display the expertise CSI provides to their clientele and their particularly high standards for quality and safety. Integrated schematics and iPhone stills from the factory to integrate new product.

Results: Video piece was completed in time for the exposition, including the new hardware to convey’s CSI’s capabilities and unique strengths to an engaged and responsive audience.