Objective: Craft social media content and provide placement to support 19 franchise restaurant locations across the U.S.
Challenge: Each location was doing their own form of social media, some better than others and not all within the brand vision.
Solution: Video team spent two days in Southern California capturing content to fill three pillars: food, beverage and themes. Four campaigns were engaged over five months. Content was posted strategically via social media targeting metrics surrounding each location and A/B testing was utilized.
Results: CTR averaged 2.56, up from .76 prior. Evergreen content provided for ongoing branding efforts. Def Leppard campaign delivered 3.6 million impressions, meeting the 4+ frequency mark.