Objective: Craft video content to increase engagement, conversions and sales.
Challenge: Increase awareness and sales of locally owned restaurant chain (four locations). Campaign launched in Feb of 2020. March, COVID-19 hit. We produced additional pieces to respond and clarify.
Solution: Focused on client’s longevity in the marketplace, fresh ingredients and hand-tossed pizzas. Utilized testimonial structure to convey authenticity.
Results: View rate of 48.23% on average across 8 pieces of crafted content. Resulting in increased brand awareness and actual sales.