Should I invest in SEO to succeed in my online business?
If you’re serious about growing your business, it is essential to create search-engine-optimized website content. This applies to all brands and businesses without exception.
Creating an SEO strategy is a vital building block to increasing website traffic, enhancing visitor conversion rates, generating sales leads, and generating more revenue.
Make note: SEO is not just for large corporations – the smallest businesses can benefit from it. If done right, it helps companies:
- Generate organic traffic
- Engage target audiences
- Rank higher in search engines
- Build credibility
- Promote brand awareness
What is SEO?
SEO or search engine optimization is the process through which businesses generate organic or “free” traffic via the top search engines, such as Google, Bing, and so on. Also referred to as natural traffic, it is the visibility that we don’t pay for.
Organic search is undoubtedly the best content marketing channel. It helps generate more revenue for companies than any other medium. According to BrightEdge Research, organic traffic constitutes over 53% of all website traffic. What does this mean?
It means that, if a company optimizes their website for SEO, it will help them achieve more visibility, obtain a higher ranking, generate more leads and, ultimately bring in more customers.
SEO and Content
Google holds content to a very high standard. It constantly changes its content-ranking algorithms. This roller-coaster ride often leaves marketers frustrated and flustered. But Google does this on purpose. The company aims to offer the best experience to its users. That’s possible only if the system is dynamic and ever-changing.
According to the search giant, SEO-generated website traffic is 10 times higher than social media and 5 times greater than PPC (pay-per-click). Google is right at the top of the pack. It controls over 90% of the global search engine market share. So, if it tells us that content is important, it is super important.
How Does SEO Benefit Your Company?
SEO offers plenty of benefits. It improves your business prospects, creates long-term brand awareness, increases customer base, generates more sales, and helps businesses rake in more profits. So, what’s the catch? It can be tricky. Below are 5 ways how optimized content can help achieve success in business:
1. Improves Website Traffic
SEO is highly consumer-focused. It generates organic visibility and drives relevant traffic to websites. It does this via search queries. Optimizing website content will help attract the target audience. Once the process kicks off, it continues without the need for additional funds.
2. Increases Ranking in Local Searches
Ranking higher in local searches increases the chances of finding more potential customers. Today, people mostly look for products and services using the “near me” search feature. These people are usually ready to make a quick purchase. So, the search will almost always lead to instant conversion.
Imagine this: You run an auto spare parts business. Your potential customer runs a Google search for a car tire company near them and you show up on page 1 of the listing. They contact you through your website. They get their service, and you get your business.
3. Widens Customer Base
SEO helps us widen a company’s customer base. Using targeted keywords and other optimized content will help us attract the right kind of audience. How does a business arrive at the right keywords?
Here’s how:
- Create a list of focus and secondary keywords
- Use a keyword tool to estimate their value
- Find out what keywords the competition is using
- Use Analytics and other tools to track conversion rates
- Refine SEO strategies to best suit our company
4. Enhances Marketing Efforts
SEO strategies combine well with paid PPC (pay-per-click) campaigns. While SEO helps our business grow organically, PPC campaigns bring in added visibility on paid SERPs (search engine result pages). Appearing prominently on both types of pages will give a business the boost that it needs to grow further. This way, SEO can enhance marketing efforts and positively impact the entire sales funnel.
5. Improves Over-All Customer Experience
A website that is SEO-optimized attracts more visitors. This can lead to higher rates of conversion and increased ROI. Offering customers a great user experience will encourage them to place their trust in us. It will also help us develop a long-term relationship with them.
Reap the Maximum Benefit of SEO for Your Business
When done well, SEO can lead to exponential and sustained business growth. SEO strategies help engage the target audience, build authority, win customer trust, and bring in good profits as well. Wondering where to begin with all this?
Our team of SEO experts will craft engaging content, reach a relevant audience, offer measurable results, and deliver outstanding returns for your business. Would you like to know about your website’s performance? Find out via our instant business listings scan.
Need more answers? Feel free to connect with us. We’re always happy to help!