One of the most popular social media apps on iOS and Android, TikTok was launched in 2017 and is used by over 689 million active users each month. It is often seen as a laid back, relaxed app – one that many companies have simply turned a blind eye to.
TikTok can be an effective way to generate engagement for your business, but it’s not as simple as just signing up for the app. It’s essential that you understand the app, best practices when using it, and how it can be used to boost engagement between your business and your audience through regular content and compelling advertisements.
How Does TikTok Work?
TikTok is a social media app that allows users to share short videos with their friends. Videos on the app are made up of loops that are no longer than 60 seconds in length.
Users sign up by using either their phone number or email address. Then they create a username and choose a few people to follow so the app can start curating content they may enjoy.
How Can You Use TikTok For Your Business?
There are a few different ways you can use TikTok for your business. While the most common way is to create engaging content, some businesses use it to conduct live Q and A’s, interviews, product/brand announcements or tutorials, or even to live stream events that their team is hosting.
However you choose to use TikTok for your business, there are a few things to consider before you start.
4 Best Practices for Using TikTok as Part of Your Marketing Strategy
Simply having a TikTok account for your brand isn’t enough. You need to know how to use it to draw in and engage with your ideal target audience. Not quite sure where to begin? Here are four TikTok best practices for your business:
1. Be Consistent, but Don’t Spam Your Audience
Post consistent content at a regular interval and in the same style to create a sense of familiarity with your audience.
Don’t spam TikTok users with too many messages or post too often. The best way to determine the optimal number of posts per day is by running a few tests to see when your audience is most engaged with your posts.
2. Stay on Brand with Your Content Style
Keep your posts on brand in terms of both visuals and tone for maximum effectiveness.
3. Use Video Posts as an Opportunity to Educate Your Audience
The video function provides you with an opportunity to demonstrate features and benefits that may not have been evident if they were written out. Not only does this help keep potential customers engaged, but it also helps them feel like expert consumers by retaining the knowledge they gain through your posts.
4. Include Emojis for Maximum Engagement
TikTok users love emojis – so much so that most users now use them in place of text in their post captions and the videos themselves. Using them in your posts and mentioning related words can help increase your user engagement.
Tips for Creating an Engaging TikTok Ad
With the above tips in mind, it’s time to start considering creating engaging TikTok ads. Here are a few helpful tips to get you started:
- Use a catchy title.
- The more captivating your content is, the higher the engagement rate you’ll get. Share what makes your business unique to connect with potential customers.
- Make sure there’s an exciting tagline that entices people to read on or watch the video ad.
- Don’t forget to add relevant emojis.
- Add callouts and highlight keywords in bold lettering at various intervals throughout any text you choose to include in the video advertisement.
- Don’t forget to take advantage of trendy hashtags and include relevant ones in your post.
Social Media Is the Future for Marketers – Get Started with MyCreative Inc.
Your marketing team already knows that social media is vital to your marketing efforts. If you’re exploring ways to expand your business’s social media presence, then why not consider building your TikTok platform?
MyCreative Inc. was the first agency in Arizona to beta-test the app’s geotargeting capabilities, and we have since become a leader in ad placement on the platform.
Curious as to how we can help your business? Then contact us today!