Industry: Entertainment / Event
Objective: Build upon social media ecosystem crafted in 2018 to drive conversions/attendance
Challenge: Client sought increased attendance year to year.
Solution: Based on our previous year’s focus to build a robust social media presence and digital infrastructure we focused on conversion tracking and new channels to address a new youth initiative. MyCreative Inc. became the first agency in Arizona to beta-test TikTok’s geo-targetting ad platform.
Results: The Arizona State Fair had their best attendance since 2007 (over 1.2 million). Utilizing our content creation and variation testing, conversions were improved and tracked. Digital channels were adjusted “live” to maximize efficiency and results.