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Get Ahead of the Curve: How Social Media Search & Short-Form Video Are Changing SEO

Nov 17, 2022

If you want your brand to succeed in 2023, it’s time to step up your social strategy. And with Google’s new Short Video Result Type, it’s also a great time to prioritize short-form video content, which goes hand-in-hand with current social media trends. Here are three key takeaways:

1. How to Optimize Video Content for the New Short Video Result Type on Google’s Mobile SERPs
Google has recently announced a new video result type that will start appearing in mobile search results later this year. This new result type is designed specifically for short-form videos under one minute in length and has a few key features that set it apart from other video content that appears in search results.

To make sure your short videos are eligible to appear in this new result type, there are a few key things to keep in mind:

  • Ensure that your videos are less than one minute in length—the shorter, the better!
  • Make sure your videos have descriptive titles and tags that accurately reflect their contents.
  • Include a thumbnail image that is high quality and visually appealing.

2. Best Practices for Discoverability Via Social Media Platform Search
More and more people are using social media platform search engines—such as Instagram’s Explore page or Snapchat’s Discovery feature—to find new brands and products to follow. This presents a huge opportunity for businesses, but only if they know how to take advantage of it.

Here are a few tips:

  • Use hashtags! Hashtags are still one of the best ways to make your content discoverable on social media platforms.
  • Utilize influencers. Collaborating with influencers who have engaged audiences can help you reach new people and grow your following.
  • Tell a story. People respond well to narratives, so make sure your content tells a story that will resonate with your target audience.

3. Bridging the Gap for Marketers Responsible for Multiple Organic Channels
Organic search isn’t going anywhere—in fact, it’s only getting more important as we move into the future. But with so many different types of organic channels (e.g., social media, blog posts, etc.), it can be difficult for marketers to maintain a consistent presence across all of them. Here are a few tips for staying organized and keeping all of your organic channels active:

  • Designate specific days/times for each channel. For example, Mondays could be dedicated to creating blog content, Wednesdays could be for social media posts, etc. This will help you stay focused and prevent overlap between tasks.
  • Create templates. Templates can be helpful for both blog posts and social media posts. Having templates on hand makes it easy to quickly produce content without starting from scratch every time.
  • Reuse old content . If you’re struggling to come up with new ideas, take a look at some of your older content—there may be some pieces that can be repurposed or updated to fit current trends .

Conclusion: Social media platform search engines are becoming increasingly popular among internet users , which presents a huge opportunity for businesses . To take advantage of this , businesses need to use hashtags , collaborate with influencers , tell stories , and create template s . In addition , businesses should designate specific days/times for each organic channel and reuse old content . By following these tips , businesses can ensure that their brand is successful in 2023 .