Objective: Re-image the city of Bisbee as family friendly, showcasing many of the city’s highlights

Challenge: Bisbee was looking to showcase more of their family activities and attractions thus expanding their tourism base.

Solution: Our team crafted a video concept in the voice of a mom, detailing an amazing trip to Bisbee. This concept allowed us to not waste any time establishing a storyline as something that could be seen on social media in a voice that is informative and inviting.

Results: City of Bisbee utilized the video in marketing collateral and campaigns. It was also featured in Paris, France as part of Arizona’s Sister Cities initiative.

See the :30 video