Industry: Entertainment / Event

Objective: Build brand influence and authority in a highly competitive landscape.

Challenge: Annually the challenge is driving attendance and revenue.

Solution: Each year brings new challenges. We started by focusing on crafting a robust social media ecosystem and database. The results of which have borne fruit in the way of making our paid campaigns more efficient and effective. In addition, website rebuilds and updates have provided a bounty of authority and expertise which have provided massive impression growth year over year and thus engagement levels.

Results: The Arizona State Fair averages 1.2-1.6 million attendees over 23 days annually.