Objective: Position the Town of Tusayan, Arizona as the closest stay to the Grand Canyon

Challenge: While Tusayan is the closest to the southern rim entrance to the Grand Canyon, other cities like Williams and Flagstaff have imaged themselves as the locations to stay at while visiting the Grand Canyon. Our job was to provide Tusayan with a concise and lively visual solution to help display all the activities and the close proximity to the canyon.

Solution: Over two days of shooting, our team managed to capture content from all the activities avail in and around Tusayan including the Grand Canyon itself, the surrounding National Forest, food options, travel options, wedding venue and more. In addition, Tusayan now has an archive of content to use across their social media ecosystem to maximize engagement and reach while staying authentic to their roots.

Results: By spending enough time to understand all of Tusayan’s needs we were able to provide video ad collateral (primary objective) along with additional content for social media and long-form content for trade-shows and the like. Tusayan is moving forward with capturing marquee events and adding to their archive to keep their feeds fresh and lively.

See the :30 Video