Objective: Increase visibility and activation for the Maricopa County Fair

Challenge: Spring in Phoenix and the surrounding cities is highly competitive for live event dollars. Our team was tasked with creating engaging visual content to spur more activation and showcase the Maricopa County Fair’s extended run (from one weekend to two starting in 2024).

Solution: With our vast live event experience and tenure with the Arizona State Fair we were able to craft unique, multi-language video content for use on organic/paid social as well ad YouTube and CTV campaigns.

Results: Each season of the Maricopa County Fair has been stronger than the last. So much in fact that in 2024 they extended their run to two weekends in April vs. just one.

See the video :30