Reach your ideal customer anywhere, at any time, on any device. Programmatic advertising with MyCreative allows a brand to reach their ideal target market anywhere, at any time, on any device. Leveraging real time bidding in a live auction environment, MyCreative’s Programmatic solution represents the most scalable audience solutions available in today’s world of Programmatic advertising.
Device ID Geo-Fencing
Target your audience based on the historical location information associated with their unique device. Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geo-Fencing take advantage of that by monitoring the location information associated with each device. This information is compiled by third parties, stored on the cloud, and made available for marketers to leverage by targeting consumers through their devices. Now this data is accessible through Programmatic Advertising through MyCreative.
Geo-Fencing and Micro-Proximity targets people based on their current actual physical location. If a marketer wants to reach anyone walking the floor of their biggest competitors in real time, now they can with Micro-Proximity. Marketers identify specific commercial locations where their ideal target audience is located. These locations are mapped and turned into targetable data segments. These data segments are used to target a programmatic advertising campaign across thousands of apps in real time.
Enrich the user experience by adding value to an advertiser’s site content with native ad networks that can be easily measured using the same key performance indicators (KPIs ) you rely on for programmatic display. In-feed and in-article native ads allow the advertiser to immerse their brand within the publisher’s site to reach the right user at the right time within the right context.
Over-The-Top TV Advertising
Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory. Connected TV is made up of streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck, or SmartTV) to a big screen. Full Episode Player (FEP) consists of streaming or on-demand content served by a variety of content providers served to a desktop, mobile, or tablet device. This means a commercial can be served across ALL DEVICES, including the big screen.
Programmatic Streaming Radio
At MyCreative, it is easy to introduce non-skippable, brand safe programmatic audio advertising to your hyper-local marketing campaigns. MyCreative’s Programmatic Streaming Radio allows you to choose inventory by age, gender, location, musical interest, or third party data. Streaming radio through MyCreative allows you to run traditional radio campaigns while also receiving the benefit of real-time decision reporting, conversion metrics, cross device targeting, and omni channel optimization. Tap into radio budgets with these exciting new tools and digital marketing solutions.
IP Targeting is a cookie-free way of reaching a consumer by matching their physical address with an IP address. MyCreative leverages third party matching data to help marketers identify direct return on investment. The proprietary matching of a physical address to an IP address allows a marketer to reach a target audience on a one-to-one basis. This one-to-one matching gives the marketer a unique ability to monitor sales, return on ad spend, and more by matching those who were targeted with those who made actual purchases.
Tell a story to your target audience in real time, at anytime, anywhere in the world. Programmatic Video and Video Advertising is simply running 15 second, 30 second, and long form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is as scalable as banner advertising with all of the innovative targeting options but in a more desirable video format. With features such as skippable vs non-skippable, completion rates, viewability and more, Video Advertising has never been easier or better for a local marketer.
Target consumers based on interest, demographics, and more. MyCreative’s Programmatic Email Marketing product targets consumers based on shopping preferences, interests, demographics, psychographics, purchasing history, location, interest, and more. A marketer can reach their specific target market by leveraging MyCreative’s Email Marketing solution the same way they have used acquisition direct mail in the past.
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